The Sklentr Blog
Insights for Growth
Practical guidance on websites, mobile apps, MVPs, and marketing to help you make clearer decisions about the work your business needs.
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Websites WordPress or Custom Website: Which Do You Need?
Choosing WordPress or a custom website comes down to what the site does. Choose WordPress when it is mostly content your team needs to publish and edit. Choose custom code when the site is mostly an application with accounts, permissions and logic. The decision rule is simple: if the thing you are building is read, […]
Marketing Which Paid Ads Platform Is Right for Your Business?
Which paid ads platform you should use depends on one thing: whether demand for what you sell already exists. If people search for it, start with Google, because you are catching intent that is already there. If they do not know they want it yet, start with Meta, because you need to create the interest. […]
Websites How Much Does a Website Cost in Toronto?
Most Toronto small business websites cost between $3,500 and $12,000, with the wider range running from about $1,500 for a simple brochure site to $20,000 and beyond for ecommerce. What moves a project between those bands is rarely page count. It is custom functionality, integrations, and whether content and photography already exist. What are the […]
Marketing Why Your Business Is Not Showing on Google Maps
If your business is not showing on Google Maps, the cause is usually one of six things: the profile is unverified, it is suspended, the primary category is wrong, the searcher is too far away, the business details are inconsistent across the web, or there is a duplicate profile competing with the real one. Each […]
Marketing How Many Google Reviews Do You Actually Need?
How many Google reviews you need is not a fixed number. The useful target is however many the businesses ranking above you have, because local ranking is a comparison rather than a threshold. Research consistently finds that businesses in the top three local positions carry substantially more reviews than those ranked below them. Recency matters […]
Marketing How to Rank in the Google Map Pack
Google ranks the map pack on three things: relevance, distance and prominence. Distance is largely outside your control, because it depends on where the searcher is standing. Relevance and prominence are not. That means your Google Business Profile categories, your review count and your citation consistency are where the work actually is, and reviews are […]
Marketing How to Choose a Google Ads Agency
The fastest way to choose a Google Ads agency is to ask who owns the account. If the answer is anything other than you, walk away. After that, ask how they are paid, what they will report, what they would do in the first month, and what they would tell you not to do. The […]
Marketing Why Your Google Ads Conversion Tracking Is Probably Wrong
Google Ads conversion tracking breaks quietly. The account keeps reporting numbers, they just stop being true. The four most common causes are counting page views instead of real enquiries, double counting the same lead, tracking that was never reinstalled after a website change, and phone calls that are never recorded at all. Any of them […]
Marketing Google Ads Budget: How Much Should You Spend?
Most small businesses need between $1,000 and $2,500 a month in Google Ads spend to get results worth measuring. Below roughly $500 a month, campaigns rarely gather enough data to optimise against, which is why small budgets tend to produce nothing rather than proportionally less. The right number for your business depends on what a […]
Marketing What Makes a Useful Video Editing Brief?
Give your editor a clear audience, purpose, and next step so every cut has a job to do.
Websites Is Your Website Ready for Paid Traffic?
Check the message, mobile experience, and enquiry journey before investing in more clicks.
Strategy SEO or Paid Ads: Where Should You Start?
Choose your first priority by looking at demand, your website, and the time you have to learn.
Strategy How to Validate Your Startup Idea Before Building
Test the problem and the offer before committing to a larger product build.
Development The 2-Week MVP: What Is Realistic?
Understand when a short build can work and what needs to be ready before it begins.
Development What to Prepare Before MVP Development
Bring the audience, main workflow, and practical requirements into one useful product brief.
Development Why Your MVP Does Not Need Every Feature
Keep the first release focused while protecting the quality of the core experience.
Marketing SEO for Startups: A Practical Starting Point
Focus your search work on clear service pages, useful answers, and technical basics.
Development How to Keep an MVP Project on Track
Clear decisions, timely reviews, and a defined scope help a product project move forward.
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